Demographics

Demographics

 

This table shows magazine target audience groups (as constructed by www.nrs.co.uk). My target audience group is group E, who may have less money, but also have more free time, so are more likely to buy a cheaper music magazine.

 

 These figures show how many people buy Kerrang! magazine (in thousands). It shows that, on average, Kerrang! sells 252,000 issues a week, which at £2.20 per magazine, creates a gross profit of £554,400 per week, this does not include advertising, which will account to just as much as the sales, and therefore each weekly Kerrang! issue must earn over £1,000,000 (not including expenses).

 

These figues show the newsbrand consumption of the UK, and shows that 80.2% of GB adults 15+ consume newsbrands accross print and conline, which is every 4/5 people that are aged over 15 living in the UK.