LIIAR Analysis

LIIAR Analysis

The main article is about Gerard Way, as it is the largest story featured, in large, bold, black and red text, and it also links to the main image. The camera is angled head on to Gerard Way, and is a medium close-up shot. This is conventional of music magazines. The genre is clearly rock, as words are used such as "KILLER", and the fonts of the text are large and bold, with the title "KERRANG!" it looks like shattered glass. The colors used are contrasting with each other, making them all stand out more, such as yellow on black, on red on white. There are many side stories, which will draw the reader in such as "I ALMOST DIED FIVE TIMES..." which is interesting to the reader. There is also posters free with the magazine (a plug), which will draw in the reader and make them want to buy it for the "freebies".

The magazine itself is published by Bauer Media, a fairly large magazine publishing company which is known worldwide. The magazines that Bauer Media publish range in subjects, from "KERRANG!" to "Bird Watching", from "Golf World" to "Heat". This is so they target every audience. The purpose of Kerrang! magazine is to make money, and they do this by including advertisements which is targeted at teenagers. This advertisement was in another Gerard Way issue of Kerrang! and closely links to the cover photo (shown below). Advertisements are the main source profit for magazine publishers, especially with Kerrang! as each magazine is sold at a retail price of only £2.20, with is fairly cheap compared to other magazines such as Rock Sound (which also features Gerard Way).

The target audience of Kerrang! is teenagers. They do this by including bands that appeal more to teenagers, such as My Chemical Romance and You Me at Six. They also have issues every week at £2.20 each, which is fairly cheap for a magazine, which is better for teenagers, as they never have much money, so Kerrang! is a better, cheaper option than other magazines such as Rock Sound or Mojo.