http://www.powtoon.com/show/eKMvH0W0Nsm/how-did-i-attractaddress-my-audience/
Popular music magazines also interact in social media, such as Twitter and Facebook. They use this as a form of advertising, so that more people know about the magazine and it's contents, therefore making them want to buy it. Many music magazines have social media, such as Kerrang and NME for example. They use usernames such as @kerrangmagazine, which is verified, and therefore people know that it is the magazine.
The magazine may also use paid for advertisement, such as TV adverts, radio adverts, and online adverts (such as the adverts towards the right on Facebook desktop). These are the main way of attracting an audience, as these adverts (especially online) target people specifically by target audience. If I were to create an advertisement with Facebook, I can choose who I wish to target, by age, gender, interests and location etc. Based from their readership survey, a magazine such as Kerrang will most likely target 15-24 year olds with interest in rock music. For example; they already like You Me At Six (a rock band) on Facebook. Paid for advertisements require money, and therefore an advertising budget must be allowed if I was to choose this type of advertisement.
Sponsorship's are also a good way of becoming more known. However magazines are usually not the business to sponsor other things, such as TV programs or footballers, and it more often other brands such as clothing, alcohol or phone companies. However many smaller businesses can sponsor magazines. For example, the video game, The Evil Within, sponsored Kerrang magazine, and had an article written about it.
Usually, advertisements for music magazines consists of who is in the magazine rather than what is in the magazine. Such as Kerrang having All Time Low as their main feature, as this would be their main selling point. In my own music magazine, Anarchy, Shanice is my main selling point as she is the celebrity in my main feature. Anarchy, like Kerrang with All Time Low, would post on social media that Shanice is featured in this weeks issue. The star featured may also post on social media that they are part of this weeks issue, increasing sales as people buy the "one off" issue just because that star is in it. They may continue to buy issues in later weeks if they find it interesting.
Above is a paid for TV advert by Kerrang magazine. This advert doesn't necessarily state what the magazine is about, but makes a point of the artists featured in it, showing that the artists are it's main selling point. I would use this as a guideline when attracting/addressing my audience.
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