Friday, 20 March 2015

What kind of media institution might distribute my media product and why?

My product may be distributed by a company such as Bauer Media, which specializes in distributing a variety of magazines to target every audience. Such as Bird Watching, Car and Golf World, which target a variety of audiences of different ages and interests. The target audience for my magazine is teenage rock fans, which is both a mass and niche audience. This is debatable as pop music may be the most likely to be in the charts, but results show that rock music is the highest sold genre. 


The aim of Bauer media:

"Our aim is to connect audiences with excellent content 

through our broad multi-touchpoint brand platforms.  

Wherever, whenever and however they want" - Bauer Media


https://www.youtube.com/watch?v=b2lKQt6t9Fk

My magazine may be more likely to be published by TimeIncUK, as Bauer Media does already publish very similar rock music magazine Kerrang, and TimeIncUK doesn't publish a magazine like Kerrang. The closest that TimeIncUK publishes is NME, which features more 'indie' artsists than rock artists. Therefore TimeIncUK can target rock fans by publishing my magazine, increasing it's scope in the publishing industry. 

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