My magazine is in the rock genre, and statistically, rock is the most sold music (according to http://www.statista.com/statistics/188910/us-music-album-sales-by-genre-2010/). However, rock music never seems to make the charts, except from the 'odd few' songs such as The Black Parade by My Chemical Romance. Therefore it is debatable whether rock fans are a mass audience or a niche audience. According to the sales of Kerrang (which is what I have based my magazine from), compared to the sales of NME, NME is proven to be more popular than Kerrang, as they sold more copies. However, indie music has a smaller audience than rock music. Also according to figures, Kerrang's audience is 56.1% 15-24 year olds, showing that most of the market is to teenagers/young adults. With this data in mind, the target audience for my magazine is teenage rock fans, who are a mass audience when compared to yearly music sales, but a niche audience when compared to yearly magazine sales.
The content of my magazine (as shown before in a previous question) is representative of teenage rock fans, my target audience. Therefore I believe that my magazine will be popular amongst the teenage population, and that it will sell many copies, much like similar rock magazine Kerrang.
Kerrang usually features fashion retailers in the magazine as adverts. These advertisements are targeted specifically to the magazine target audience. Therefore my target audience is an important factor on the planning of my magazine, and everything needs to be specific to it.
Teenagers are most likely to buy magazines as they have more 'time on their hands' compared to adults. Teenagers are obsessed with image, and magazines are seen as 'fashionable', and therefore teenagers may think that they are 'cool' by buying magazines, and will do it more often.
http://www.powtoon.com/show/bUQBAqabDDh/chelsea-sellers-as-media/#/
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